We’re on the move
October 24, 2011By Alan Erskine
THE Mildura Weekly will celebrate its first five years in the publishing business next month, coinciding with a move this week to bigger, better and more high-profile premises.
The Mildura Weekly's new offices in San Mateo Avenue.
We’ve come a long way since that very first edition on Friday, November 10, 2006…and there’s more to come as we consolidate our position as an award-winning newspaper.
Staffers who helped put out that first edition all those years ago will never forget it – the commitment had been made, but the building fit-out hadn’t been completed, and it was a sight to see, with staff sitting on the floor working computers so they could meet the deadlines.
There were some who said we wouldn’t last three months…and when that passed, we were given a year. Coincidentally, our first anniversary was about the time we realised the need for bigger premises, so we expanded to the offices next door in Orange Avenue as well.
Directors, management and staff were working on a five-year plan, and our growth in advertising and circulation has been steady every since. The first edition was 44 pages, our biggest since then has been 84, and combined with regular advertising inserts has provided readers with hours of enjoyable reading week by week.
And there’s more to come. Consolidating our position as the region’s most widely read newspaper, the Mildura Weekly is expanding yet again, moving into new premises in the industrial area at 424 San Mateo Avenue, not far from 15th Street.
It’s a bold move, but in keeping with the board’s carefully-planned and implemented strategies for the future growth of the company, and improved services to our readers and advertisers.
Since our first issue went to Press in 2006, The Mildura Weekly, a free full-colour tabloid published on Thursday nights for distribution on a Friday, has been widely accepted into the marketplace because of its cheaper and highly-effective advertising, saturation local coverage, wide distribution into three States, and our interesting, entertaining, informative and educational stories and pictures.
It’s fair to say we’ve come of age over these past five years, learning from our mistakes (and the mistakes of others), and we continue to expand, with more vehicles added to the fleet, a more effective distribution network, introduction of the popular Green and Gold Local Phone Book, improving our online web news content, providing more jobs for local people, and continually striving for a more creative, interesting and effective product.
We are immensely proud that from an initial distribution of 14,000 copies to outlets in the Mildura region, we have increased circulation to 24,300, with the paper now being available through more than 80 distribution points, including newsagents, shops, real estate offices and corner stores, spread through large rural areas of Victoria, SA and NSW within a 300-kilometre radius of Mildura.
The newspaper is delivered as far afield as Patchewollock, Warracknabeal and Manangatang, has interstate bases at both Broken Hill and the Riverland of SA, and is picking up an ever-increasing online reader base.
But our readership actually extends much, much further afield – even to the extent of some copies finding their way to former locals living overseas. Our national mailing list is growing, with the Mildura Weekly now being sent to subscribers in cities and country centres in every State and Territory, along with various overseas countries.
Our re-vamped website is also attracting a lot of interest. People throughout Australia…all around the world for that matter…have instant access to all the Weekly’s news and views now through milduraweekly.com.au
We at the Mildura Weekly are proud of what we have achieved over these past five years.
We are immensely proud of our product, and the close-knit team of professionals who all play a big part in its weekly production and distribution. We all have an on-going commitment to provide the most interesting, advertiser-attractive product that we can, week after week.
Over the past two years in particular we have been proud, and honoured, to welcome many new regional, State and national advertisers, people and companies who have been attracted by a quality product, friendly, helpful service, highly-competitive rates – and a circulation that takes their message to around 60,000 readers over a huge distribution area.
The Mildura Weekly is also proud of its community involvement, initiating or supporting worthwhile charitable welfare organisations, such as the “Can Do’ campaign aimed at delivering a collection of donated cans and non-perishable foodstuffs to the Salvation Army for distribution to the needy this Christmas. The campaign kicks off next week.
The Mildura Weekly welcome news tips, especially those that tell stories about colourful, community-minded people and interesting, exciting places. Our aim is to continue the challenge of passing these stories on to you, the reader.
Telephone and email contact details for general inquiries, deliveries, advertising, photographs and editorial content are printed in each issue of the Weekly.
Mildura Weekly directors, management and staff thank all readers for your support, encouragement and feedback, and we look forward to our next five years of operation at our new San Mateo Avenue headquarters with excitement, optimism and confidence.
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CONGRATS ON YOUR MOVE TO THE NEW PREMISES..THEY LOOK GREAT.
I SHALL COME AND HAVE A LOOK FOR MYSELF WHEN I GET BACK FROM SWEDEN AND HAWAII…
KEEP UP THE GREAT WORK WITH YOUR PAPER.
WENDY