WITH a combined TikTok and Instagram presence of almost one million followers, Mildura boys Kieren O’Donnell and Bill Cooper (PICTURED) are determined to break down barriers and normalise disability through the power of social media.

And it’s working a treat.

“My partner Lucy introduced us 10 years ago,” Kieran said.

“There was a lot of nerves for me when I was going to meet Bill, because I knew how much he meant to Lucy.

“I had also never met anyone with Down Syndrome before so I had no idea what to expect or how to act.

“I remember Bill sizing me up and sussing me out and strait away we clicked with his sarcasm and quick whit.

“From then on Bill spent weekends at our house and our bond continued to grow.”

The brother in laws, who go by The Brotherboys on social media, started creating content through the initial COVID-19 lockdowns as a way to keep busy and have some fun.

“When COVID first broke out, Bill spent majority of lockdowns with us,” Kieren said.

“I had heard of TikTok and when I was bored one day I decided to sus-out what it was about.

“I came across a ‘bag prank’ and knew straight away I had to try it out on Bill – I posted it to TikTok not really knowing how it would go – but it went viral.”

From there, The Brotherboys presence on social media has exploded, with 730,000 followers on TikTok and 83,000 on Instagram.

“We started positing all sorts of videos from pranks to dances, impersonations and things like that,” Kieren said.

“I loved that people could see Bill’s talents and we had fun doing it.

“We had always done things like this prior to TikTok and Lucy would always record our antics and share with family and friends, but we never expected to get to the level of popularity we are at now.

“We didn’t think people would even be interested in watching us.

“A lot of the initial comments were that we were an ‘unusual duo’ and we loved that.

“I think we represent diversity and inclusively while just having fun and spreading joy.”

Kieren said the aim of the content the duo create is simply to “spread positivity and joy, and to make people smile.”

“We often receive comments or messages from people that we have ‘made their day’ or made them smile when they needed it the most,” he said.

“We have a lot of ‘verified/blue tick’ followers on TikTok, but it’s actually hard to sift through and find all the followers to work out who we actually have.

“We know we have some boxers, footy players and singers that follow us, which is fantastic – we receive a lot of support and kind words of encouragement.

“We get messages from families with Down Syndrome children who love watching our videos and hope that their children can find someone to share the same bond that Bill and I have.

“We are so grateful that we are normalizing disability.”