ROADSAFE Mildura is again conducting its ‘Designated Driver’ campaign over the festive season, thanks to the support of Coca-Cola Amatil and VicRoads Community Grants.

Six of the region’s pubs, clubs and night-time hotspots have joined the fight against drink-driving over the festive season, including The Reddy Pub, The Corporate Moose, The Sandbar, Mildura Brewery Pub, Mildura Gateway Tavern and Mildura Working Man’s Club.

The Community RoadSafe Mildura initiative aims to reduce local road crashes this holiday season by rewarding designated drivers with free soft drink while out with friends.

Nominated drivers will receive a wristband from security or other staff upon entry, which entitles them to soft drink when shown to bar staff.

Community RoadSafe’s Tressna Martin said the campaign aimed to make roads safer, and carried the simple message that drinking, drugs and driving don’t mix.

“We want people to be given the right opportunities to better comply with the law and look after their friends,” she said.

“By having a designated driver who will only drink soft drink for the night, you are then looking after your mates – and that really is the key message.

“The unfortunate thing about alcohol is it affects your ability to make decisions and the more you drink, the more you think you’re okay to drive – a very valid reason for people to choose a designated driver.”

Statistics show the incidence of high-risk driving behaviour peaks at this time of year, with often devastating results.

Last year 14 people died on the roads during the holiday season – this year the goal is for zero fatalities to be recorded.  

For more information, or if you have a pub or restaurant and would like to be involved, contact Roadsafe Mildura on 0434 044 118.