Hearing Australia is calling on all Australians to encourage older generations in their families to take part in the Hearing Australia Hear & Now 2020 Challenge, which kicked off this week with 1,500 free hearing checks around Australia being conducted during March and April. As part of Hearing Awareness Week (March 1-7) the “Bus Along the Murray” was parked Mildura Langtree Mall on Thursday to offer free hearing checks to the community.
Hearing Australia say that Australian seniors are playing more of an active role than ever before in the lives of their children and grandchildren. Rates of grandparent careers are skyrocketing, and our increased dependency on older Australians means they need to be able to effectively communicate.
Sadly, many Australians are embarrassed or reluctant to have their hearing checked, much to the frustrations of their loved ones (mostly those in their 40s and 50s who are caring for their young children and their parents) who feel unheard and worry for the safety of their parents.
Some facts that people may not be aware of:
• An estimated 3.6million Australians are affected by hearing loss.
• The prevalence of those affected is projected to more than double to 7.8million by 2060.
• Nearly 60 percent of Australians say their parent or partner doesn’t believe they have a hearing problem, or they think they’re coping fine – despite knowing their hearing isn’t what it used to be.
• For over 50s, 75 percent of those who have a family member who hasn’t had a hearing check, say it’s likely due to them thinking they don’t have a problem.
Research from Hearing Australia reveals the significant impact of hearing loss on our relationships. Challenge your loved ones to visit https://www.hearing.com.au/ and take a free online hearing check. It only takes 10 minutes – the same amount of time it takes to get a coffee – and could change their life, and yours.