WALNUT READY: Jeff and Kerri Mitchell.
JEFF Mitchell is hoping his Red Cliffs’ grown walnuts will find new fans through the Victoria Government’s Click for Vic campaign launched this week.
His Murray-Darling Walnuts are part of the Victorian Country Market local produce network partnering with the Government to assist business during the COVID-19 emergency.
Minister for Tourism, Sport and Major Events Martin Pakula said: “We’re bringing the country road trip into people’s homes, to help local businesses survive and rebuild from the pandemic.”
“From delicious produce to art and craft and famous wineries, our makers and creators are the best in the nation – and we want all Victorians to support them by Clicking for Vic.”
Murray-Darling Walnuts is one of several Sunraysia businesses featured on the new Click for Vic website.
Jeff said: “This is a really good way to get our range of products to people’s doorsteps.”
“We have been selling online for a few years and became part of the Victorian Country Market network back in May, adding more products and particularly value-added products that incorporate our products, including some from Mildura Farms.”
Jeff said online sales at the moment were mainly to customers in metropolitan Melbourne.
Walnut trees were first planted by Jeff and wife Kerri on their property 10 years ago.
“It takes five years to have the first commercial crop and this year we have about five hectares being harvested and another three hec-tares in the future,’’ Jeff said.
The trees have been grown from seed and budded to high quality walnut varieties in the Mitchell’s nursery.
Launching the Click for Vic campaign, Premier Daniel Andrews said: “Buying local is always the best policy, but it’s particularly important right now. By backing our local producers, we’re also backing the jobs and communities they support.”