THEY’RE artworks designed to stop people in their tracks … and promote our region.
It is hoped the two new artworks − one on the Calder Highway and another on the Sturt − will entice motorsists to stop and take a picture to share with their family and friends online.
“From Big Banana to the Dog on the Tuckerbox, we all want to experience capturing the right picture with these iconic landmarks around Australia,” Mildura Regional Development (MRD) CEO, Brett Millington said. “And MRD is following suit with our very own ‘Gateway Signage’, that depict all the things our region represents”
The artworks, created by local designer Kylie Norton, represents the natural beauty and experiences the Mildura region has to offer, from fresh local produce, Chef hatted restaurants, Mungo National Park, paddlesteamers, the Murray River and more.
“We’re hoping this creative artwork helps people familiarise themselves with our region and encourages them to book a holiday, so they too can experience the artwork first hand,” Mr Millington said.
“We wanted to establish an iconic piece of art, but also wanted it to be placed where people will pass it regularly.”
The artworks ride on two six-metre by three-metre roadside trailers — one on the Calder Highway, and one on the Sturt.
The Calder Highway artwork is in place at the Hattah Roadhouse – a perfect place to stop for coffee, a bite to eat and of course, that ultimate insta-worthy photo, Mr Millington said.
The idea has been welcomed by roadhouse owner Robert Stephens. “This is a fantastic initiative by MRD and we can’t wait to be a part of the Mildura story to attract more visitors to our beautiful region,” he said.
The Sturt Highway example will be positioned on private property between Buronga and Gol Gol from next week.