TO help stimulate the Road to Recovery in Sunraysia, Mildura Regional Development (MRD) will commence a television commercial (TVC) campaign in Adelaide and regional Victoria next week, urging people to ‘start their journey’ here in sunny Mildura when they’re ready.

The 30-second TVC, which will reach more than 1 million viewers across the Seven, TEN and PRIME7 Networks, in addition to which, more than 150,000 impression on Broadcasting Video on Demand during June and July will appear, has been enhanced by featuring the voice over of actor, Samuel Johnson.

MRD reached out to Samuel on the back of his talented work for Tourism Australia’s ‘With love from Aus’ campaign.

MRD CEO, Brett Millington said, “We wanted consumers to make a connection with Samuel which in turn would form a beautiful connection with our region and Australia”.

“Adelaide and surrounds such as Murray Bridge and Port Lincoln are vital for tourism to Mildura,” he said.

“It’s a growing source market of ours for domestic overnight visitors, and while borders remain closed, now more than ever is a great time to get our region out there so they can plan their future interstate holiday, while still remaining close to home. ”

Imagery included in the TVC has been repurposed from existing materials and showcased in a very emotive and sensitive style.

The experiences include our big open-spaced natural landscapes such as Mungo National Park, bold night skies, bountiful fresh and local produce, the city vibe appeal and the Murray River.

These experiences are a glimpse of what people have been dreaming about for quite some time while restrictions were in place.

“This campaign will generate far broader benefits to all visitor segments within capital city and regional markets,” Mr Millington said.

“The Mildura region will be reinforced as a distinctive and refreshing tourism destination with vibrant and modern tourism experiences and attractions.”

MRD said that thanks to Mildura’s PRIME7 office, who have kindly provided additional support, our local community will also see the commercial during the campaign period.

Link to TVC –