Moored at the Mildura riverfront, the houseboat ‘Relax’ said it all! Mildura welcomed Easter, and its stunning weather that made for a brilliant extended holiday weekend as tourist numbers swelled and people attended the plethora of local events in their droves.

This year’s Easter stood in stark contrast to 2020, which saw Mildura turned into a veritable ghost town due to the coronavirus lockdown, which put an end to all the usual events and attractions and closed hospitality businesses down en masse.

This year businesses were enjoying a boom, with accommodation houses, caravan parks and restaurants all booked solid.

The Sandbar’s owner Malcolm Kalms, whose ‘watering hole’ was right in the thick of the action on Friday morning during Show and Shine, said the town was busier than ever. Something that had put a smile on his face.

“This year is an incredible turnaround from last year − like a hundred thousand million per cent increase in numbers coming to the town this year!” he said.

“We’re opening today – we’ve got perfect weather, a nice crowd – a lot of people − and I think this year will be one of the biggest one’s ever – there are a lot of tourists in town.”

Mildura Regional Development’s CEO, Brett Millington said that it was great to see the crowds back in Mildura for what was a fantastic Easter.

“It was great to see significant crowds back and people out enjoying themselves with the picture perfect weather we put on,” he said.

“Show and Shine on Friday attracted a huge crowd, as did the Farmer’s Market on Saturday, which had a record attendance and all of the other events that were on across the district also enjoyed big attendance numbers.
“It was an action-packed weekend and you could hear the gunshots echoing out from the target shooting and the roar of some powerboats − lots of people in town involved in different activities and enjoying themselves.
“Full credit to Mildura City Heart in terms of its ability to put the Show and Shine on. I believe we had more than 11,500 people through and more than 3500 of them were visitors to the town. It really was a great event and is real evidence that we are an attractive destination and will continue to be so in the future.”