Mildura Weekly is the most widely-read newspaper in Sunraysia. Roy Morgan Research from single (extended Mildura area): January 2011 – December 2012, shows that 73.2% of Sunraysia residents read the Mildura Weekly, highlighting the market penetration that our publication can provide.
Total readership for Sunraysia
- Mildura Weekly 73.2%
- Sunraysia Daily (Mon-Fri, AV) 35%
- Herald Sun (Mon-Fri, AV) 22%
- Sunraysia Daily (Sat, AV) 51.1%
- The Age (Sat, AV) 4.5%
- Herald Sun (Sat, AV) 27.2%
Male Readers
- Mildura Weekly 67.2%
- Sunraysia Daily (Mon-Fri, AV) 36.7%
- Sunraysia Daily (Sat, AV) 52.3%
- The Age (Sat, AV) 24.8%
- Herald Sun (Sat, AV) 4.6%
Female Readers
- Mildura Weekly 74.7%
- Sunraysia Daily (Mon-Fri, AV) 33.6%
- Sunraysia Daily (Sat, AV) 50%
- The Age (Sat, AV) 29.4%
- Herald Sun (Sat, AV) 4.2%
Age 18-24
- Mildura Weekly 65.2%
- Sunraysia Daily (Mon-Fri, AV) 29.1%
- Sunraysia Daily (Sat, AV) 49.4%
- The Age (Sat, AV) 37.4%
- Herald Sun (Sat, AV) 9.7%
Grocery Buyer
- Mildura Weekly 77.8%
- Sunraysia Daily (Mon-Fri, AV) 37.8%
- Sunraysia Daily (Sat, AV) 49.7%
- The Age (Sat, AV) 25%
- Herald Sun (Sat, AV) 4.2%
Age 35-49
- Mildura Weekly 77.4%
- Sunraysia Daily (Mon-Fri, AV) 35.2%
- Sunraysia Daily (Sat, AV) 52.8%
- The Age (Sat, AV) 31.2%
- Herald Sun (Sat, AV) 9.8%
Age 50 and over
- Mildura Weekly 74.3%
- Sunraysia Daily (Mon-Fri, AV) 48.8%
- Sunraysia Daily (Sat, AV) 60.8%
- The Age (Sat, AV) 39.6%
- Herald Sun (Sat, AV) 4.7%
Want to know more?
Contact our advertising consultants and let them show you why the Weekly Works!
