We are the most
widely-read newspaper
in Sunraysia

Mildura Weekly is the most widely-read newspaper in Sunraysia. Roy Morgan Research from single (extended Mildura area): January 2011 – December 2012, shows that 73.2% of Sunraysia residents read the Mildura Weekly, highlighting the market penetration that our publication can provide.

Total readership for Sunraysia

  • Mildura Weekly 73.2% 73.2%
  • Sunraysia Daily (Mon-Fri, AV) 35% 35%
  • Herald Sun (Mon-Fri, AV) 22% 22%
  • Sunraysia Daily (Sat, AV) 51.1% 51.1%
  • The Age (Sat, AV) 4.5% 4.5%
  • Herald Sun (Sat, AV) 27.2% 27.2%

Male Readers

  • Mildura Weekly 67.2% 67.2%
  • Sunraysia Daily (Mon-Fri, AV) 36.7% 36.7%
  • Sunraysia Daily (Sat, AV) 52.3% 52.3%
  • The Age (Sat, AV) 24.8% 24.8%
  • Herald Sun (Sat, AV) 4.6% 4.6%

Female Readers

  • Mildura Weekly 74.7% 74.7%
  • Sunraysia Daily (Mon-Fri, AV) 33.6% 33.6%
  • Sunraysia Daily (Sat, AV) 50% 50%
  • The Age (Sat, AV) 29.4% 29.4%
  • Herald Sun (Sat, AV) 4.2% 4.2%

Age 18-24

  • Mildura Weekly 65.2% 65.2%
  • Sunraysia Daily (Mon-Fri, AV) 29.1% 29.1%
  • Sunraysia Daily (Sat, AV) 49.4% 49.4%
  • The Age (Sat, AV) 37.4% 37.4%
  • Herald Sun (Sat, AV) 9.7% 9.7%

Grocery Buyer

  • Mildura Weekly 77.8% 77.8%
  • Sunraysia Daily (Mon-Fri, AV) 37.8% 37.8%
  • Sunraysia Daily (Sat, AV) 49.7% 49.7%
  • The Age (Sat, AV) 25% 25%
  • Herald Sun (Sat, AV) 4.2% 4.2%

Age 35-49

  • Mildura Weekly 77.4% 77.4%
  • Sunraysia Daily (Mon-Fri, AV) 35.2% 35.2%
  • Sunraysia Daily (Sat, AV) 52.8% 52.8%
  • The Age (Sat, AV) 31.2% 31.2%
  • Herald Sun (Sat, AV) 9.8% 9.8%

Age 50 and over

  • Mildura Weekly 74.3% 74.3%
  • Sunraysia Daily (Mon-Fri, AV) 48.8% 48.8%
  • Sunraysia Daily (Sat, AV) 60.8% 60.8%
  • The Age (Sat, AV) 39.6% 39.6%
  • Herald Sun (Sat, AV) 4.7% 4.7%

Want to know more?

Contact our advertising consultants and let them show you why the Weekly Works!