MACCA’S has launched a new range of Silly Socks featuring much-loved McDonaldland characters – Ronald McDonald, Grimace and Hamburglar.
The designs mark 30 years of McHappy Day in Australia, with 100 per cent of profits going to Ronald McDonald House Charities.
The socks are now available for purchase in McDonald’s restaurants nationwide as fund raising begins for McHappy Day on Saturday, November 13.
Macca’s Silly Socks look good, feel good and do good, with all profits going towards helping seriously ill children and their families.
The company is calling on Aussies to purchase a pair of socks and show their support for Ronald McDonald House Charities this McHappy Day.
McHappy Day is the largest annual fund-raiser for Ronald McDonald House Charities in Australia, helping seriously ill or injured children and their families stay together and close to care while undergoing treatment or surgery in hospital.
During the past 30 years, McHappy Day has raised more than $56 million for Ronald McDonald House Charities.
The launch of the Silly Socks follows the announcement of McHappy Day 2021 ambassador, Eva Longoria.
McDonald’s Mildura franchisee, Leigh Colbert said that with the advent of COVID, McHappy Day had taken on a different look.
“It’s really tricky with current conditions and it means that we can’t have the activities that have been traditionally associated with McHappy Day,” he said.
“In the past McDonald’s would have members of the local sporting community, the police and fire brigade would get involved and while we won’t have the rattling of tins this year, we do have our Silly Socks that people can buy and of course $2 from every Big Mac sold will be donated to Ronald McDonald House.
“And proceeds from Big Mac sales extends to our delivery service too.
“It’s a huge fund raising effort involving 1000 stores across Australia and $5.6 million is the target this year, building on the $5.3 million raised last year which is amazing given we are in a pandemic environment.
“It’s an amazing cause and they do unbelievable work, which I have seen first-hand, having visited some of the houses they have in Melbourne.
“It’s all about helping sick children and providing families with the opportunity to get some respite while they are going through a pretty rough time.”
ABOVE: McDonald’s Mildura team member Cody Marley with restaurant owner Leigh Colbert standing beside a display of the ‘silly socks’, a feature of this year’s annual McHappy Day.